bukola k. tijani
8:04 PM
hmmm...ideal progression, but why ikea?
Bobby
8:05 PM
its a plague
8:05 PM
its everywhere
8:06 PM
its common
bukola k. tijani
8:06 PM
hmm...true...and unlike courts..they dont have an image
Bobby
8:06 PM
any other brand could just put a building
bukola k. tijani
8:06 PM
hahaha...ohmigosh...i just remember courts...
Bobby
8:06 PM
hahaha
bukola k. tijani
8:07 PM
yeah true...
Bobby
8:07 PM
the first diagrams
8:07 PM
the time lines
8:07 PM
show that i picked 6 brands in different industries and almost all of the same caliber
8:08 PM
and showed how teh brands developed in an architectural sence as well as a normal sence
bukola k. tijani
8:11 PM
how are you able to objectively analyse them? they are all very differnt brands that have very different clientele and provide very different services...
Bobby
8:14 PM
yes but the use of architecture has to do with one thing
8:14 PM
brand experience
8:14 PM
and on that they can be evaluated
8:14 PM
some of them lead the way for sure
8:14 PM
but what about the others
8:15 PM
so teh scenario really is to figure out how the others would do it
8:15 PM
not all of them can make museums and fancy stores
8:15 PM
some have to use different things
8:15 PM
good question
8:15 PM
was the answer ok
8:16 PM
this is alot of help cuz i have been having trouble explaingn my self
bukola k. tijani
8:17 PM
yeah...i could buy the answer...but the thing is the ones that lead the way are highly more successful...which helps them to define their brand further...so maybe for the others the store becomes the museums and fancy store in one that keeps evolving...
Bobby
8:18 PM
yes
8:18 PM
as it stands now that is what ikea
8:18 PM
is
8:18 PM
as well as a large urban presents above all the otehrs
8:18 PM
and fyi
8:19 PM
non of the 6 companies in any of the industries are as powerful or sucessful as ikea
8:20 PM
what i'm thinking they would do is create something within the city that appeal to certain groups like us
8:20 PM
the common folk luxury if u could say that
bukola k. tijani
8:20 PM
yeah..but their image is...BMW...VW...
Bobby
8:21 PM
what do u mean
bukola k. tijani
8:21 PM
you said
"non of the 6 companies in any of the industries are as powerful or sucessful as ikea"
8:22 PM
financially i think you meant....but image/branding wise the automobile companies might be doing better job? i might be wrong..
Bobby
8:22 PM
exactly they are
8:22 PM
image wise
8:23 PM
are u gonna be on much longer i have to go meet someone
8:23 PM
for a while
8:23 PM
but i want to continue this conversation its very helpful
8:23 PM
what i'm moving on to next
8:24 PM
is to look at there relation ship with cities
8:24 PM
berlin mainly
8:24 PM
then proposing something
8:24 PM
what i'm proposing is not clear yet
8:24 PM
but its somthing that will appeal to there target group wich is young pros, family, kids
bukola k. tijani
8:24 PM
wow..cool...i should be on not the next 2hours...i am enjoying it too...i quite miss have archi-discourse...
Bobby
8:24 PM
mainly
8:24 PM
lol
8 years ago
