UserGroups()

SiteFriedrichStrasse

This new site has a better
quality of connectivity within
the fabric of Berlin and it has a
large concentration of a specific target group
(young professionals) also it is an existing pull
entertaining almost 300000 visitors per year
due to the artistic association(Tacheles) that occupies
part of the site.


Google Earth Site Situation












TOO BIG
this is an attempt at articulating form using
site analysis parameters(intuitively)
with this attempt i tried to keep the diagonal
link between friedrichstrasse and oranienburger
tor
plus respond to the existing facade and
set back conditions within its context
and keep as much of the open space as possible
the last point was not accomplished with this attempt.

Working With Keywords(First Steps towards form)

KIS(keeping it simple) on the runway..
As it develop the forms should evolve
and form more complex relationships with each
other and the context.

mind like a chameleon

ikea hotel an urban intervention created to
extend and communicate the ikea brand
experience and brand philosophies.


008-gives insight of the coverage of ikea two
biggest market countries.

009-takes a look at ikeas relationship with the city and
the ikea experience and lists the check point, these check points are to be
developed and grafted in an urban sence to
form a concept of program.
plus it illustrates the sites locale...in the vicinity
of potzdamer platz.
site qualities:

• Centrality
• Position relative to popular landmarks
• accessibility
• contextual vibrance.
  

From The Testament of a Furniture Dealer by Ingvar Kamprad

We have decided once and for all to side with the many. What is good for our customers is also, in the long run, good for us. This is an objective that carries obligations...The objective must be to encompass the total home environment; that is, to offer furnishings and fittings for every part of the home whether indoors or outdoors ... It must reflect our way of thinking by being as simple and straightforward as we are ourselves. It must be durable and easy to live with. It must reflect an easier, more natural and unconstrained way of life ...

The Ikea spirit is a strong and living reality ... Be thankful to those who are the pillars of our society! Those simple, quiet, taken-for-granted people who always are willing to lend a helping hand. They do their duty and shoulder their responsibility without being noticed ... They are to be found everywhere - in our warehouses, in our offices, among our sales force. They are the very embodiment of the Ikea spirit ...

Simplicity is a fine tradition among us. Simple routines have a greater impact. Simplicity in our behaviour gives us strength. Simplicity and humbleness characterise us in our relations with each other, with our suppliers, and with our customers. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor-made uniforms, or other status symbols. We rely on our own strength and our own will!

The feeling of having finished something is an effective sleeping pill. A person who retires feeling that he has done his bit will quickly wither away. A company that feels it has reached its goal will quickly stagnate and lose its vitality.

Happiness is not reaching your goal. Happiness is being on the way. It is our wonderful fate to be just at the beginning ... The word impossible has been and must remain deleted from our dictionary.(from article:http://www.guardian.co.uk/lifeandstyle/2004/jun/17/shopping.homes1)